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Decision intelligence
for retail category teams

See where the category is moving, find the brands worth evaluating, and align your team on what moves forward.
Grocery retail environment with active shelf movement

Retail insights from buyers at

Bi-Rite
Hy-Vee
Bristol Farms
New Seasons Market
Sprouts Farmers Market
GNC
Fresh Thyme Market
Bi-Rite
Hy-Vee
Bristol Farms
New Seasons Market
Sprouts Farmers Market
GNC
Fresh Thyme Market

See where demand is moving, not just past sales

Identify categories gaining momentum, read their lifecycle and retail landscape, and see what deserves a closer look.

A stage, called every month. So a rise reads as starting or ending.

Breakout
Growing
Mature
Declining

Where it sits against the rest. Every category we track, in one order.

123456789101112131415
Functional hydration

The words that move first. Search language that moves before the name.

electrolyte
electrolyte powder18.4k+48%
electrolyte tablets5.1k+31%
electrolyte drink mix3.6k+22%
electrolyte gummies1.2k+64%

And who is already on it. Every brand moving in, by when and how strongly.

EarlierThis month
74New
62New
81New
68New
79New
66New
70New
61New

From category movement
to assortment decisions

Wellness, what changed this month
CategoryStageSearches, past 3 months
Adaptogens
Growing
Mature
3%
Collagen
Mature
Declining
18%
Electrolytes
Breakout
Growing
38%
New brands this quarter12
Stores, vs last quarter14%
  1. Focus on the shifts that matter

    Track category momentum, lifecycle, and retail landscape to understand what is changing and why.

    Wellness, what changed this month
    CategoryStageSearches, past 3 months
    Adaptogens
    Growing
    Mature
    3%
    Collagen
    Mature
    Declining
    18%
    Electrolytes
    Breakout
    Growing
    38%
    New brands this quarter12
    Stores, vs last quarter14%
  2. Surface brands beyond the familiar set

    Expand your set with emerging, growing and international brands aligned with category movement and buying priorities.

    Wellness brands we don't sell yet
    Growing fast
    Not in our stores
    BrandFollowers, past year
    Lumen BotanicsWoman-owned
    Adaptogens, not in your stores
    46%
    Followers, past year
  3. Evaluate shelf fit with evidence

    Compare category momentum, market presence, retail readiness, and buyer relevance before formal review.

    Shelf fit
    Wellness, West region
    Signal
    Lumen Botanics
    Candidate
    F
    Fieldstone
    On shelf
    Category
    average
    Signal Score
    61/100
    68
    62
    12-month movement
    +24%
    +7%
    +9%
    Retail presence
    1.1K stores
    3.4K stores
    640
    Buyer sentiment
    4.6 (52)
    4.2 (41)
    4.2
    Lumen Botanics leads 2 of 3 signals.
  4. Decide what moves forward, together

    Align shortlisted brands, supporting evidence, and team criteria in one shared view for clear, consistent assortment decisions.

    Q3 wellness reset
    Lumen Botanics
    Adaptogens
    Flagged
    Case for it
    Priya Raman2d
    Margin works at 40 doors but not at 200. Can we get their fill rate first?
    Sam Ortiz1d
    96% and 94% the last two seasons. That clears our bar.
    Sam flagged this
    1d ago

Evaluate at scale, on your team’s terms

Bring your team’s way of evaluating brands into every category and channel, so complex reviews stay relevant and consistent without rebuilding the work each time.
Built around your team's standards
Adapted to each category and channel
Complex reviews, handled at scale
Consistent across reviewers and over time

Review Standard

Category team, West region
RTI 70+
Applied to
Wellness
Functional beverages
Snacks
Assortment Fit
30%
Price & Margin
25%
Promo Readiness
20%
Velocity Potential
25%
Add criterion
OlipopPoppiRitualOllyFour Sigmatic
22 brands reviewed this quarter

Latest insights

See all articles
Meal Replacements Are Moving Beyond the Shake
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Oct 19, 2026

Meal Replacements Are Moving Beyond the Shake

Explore how meal replacements are evolving with new formats, targeted nutrition, and convenient options that fit changing shopper routines.
Retail environment with shoppers moving through grocery aisles

About Cohere Commerce

Years in physical retail showed us how often critical insights get lost across fragmented data, spreadsheets, and individual expertise. Cohere Commerce brings them together, combining retail knowledge with deep data science to deliver a clearer view of the market, while keeping human judgment at the center of every decision.

Frequently asked questions

Cohere Commerce is a retail intelligence platform for physical commerce. It helps teams evaluate brands, categories, and market opportunities with structured signals and practical context.
Cohere Commerce is built for retail buyers, consultants and brokers, and investors making decisions across physical commerce.
It is a clearer way to read market movement, brand readiness, category context, and retail fit before teams decide what deserves review.
Cohere Commerce helps teams understand brand movement, category momentum, market evidence, and buyer-ready context without turning scattered inputs into a manual research project.
Teams can search, compare, monitor, and present opportunities with concise evidence instead of relying on disconnected notes, rep decks, and one-off research.
AI helps organize retail information, surface relevant signals, and summarize brand and market context while keeping teams focused on practical buying decisions.

See what is gaining tractionin your category.