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Retail trends

Tracking emerging trends across retail channels, categories, and markets.

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Top trends in your categories

Electrolyte Powder

80K–150K
Supplements
156%
search demand, last quarter
36
brands supplying
+33 more
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This quarter’s read

Search demand is outrunning the shelf in Beverages this quarter: 3 of 7 breakouts sit there, with 11 opportunities still to act on.

Momentum is broadly positive, at 13 of 18 tracked trends climbed this quarter and 5 pulled back.

7Breakout
11Opportunities
4Declining

Search data as of Jul 2026

NAD+ Supplement80K–150K
90%
demand,
Supplements
26 brands
Creatine Monohydrate800K–1.5M
64%
demand,
Supplements
29 brands
Mocktails200K–300K
60%
demand,
Beverages
24 brands
Dog Raincoats20K–60K
8%
demand,
Pet Care
16 brands

All trends

Category
Adaptogen Drinks
100K–200K
39%
Breakout
BeveragesSupplements
+44
Creatine Monohydrate
800K–1.5M
64%
Breakout
SupplementsBeverages
+25
Electrolyte Powder
80K–150K
156%
Breakout
SupplementsSports & Hydration
+33
Cooling Dog Gear
40K–90K
47%
Breakout
Pet Care
+19
Mocktails
200K–300K
60%
Breakout
Beverages
+20
NAD+ Supplement
80K–150K
90%
Breakout
SupplementsPersonal Care
+24
Prebiotic Soda
400K–800K
106%
Breakout
BeveragesSupplements
+68
Colostrum
60K–150K
9%
Growing
Supplements
+19
Creatine Gummies
60K–100K
8%
Growing
Supplements
+16
No-Pull Harness
150K–300K
11%
Growing
Pet Care
+38
Fresh Pet Food
200K–400K
23%
Growing
Pet CarePantry
+55
Lactose-free Milk
250K–400K
16%
Growing
Dairy AlternativesBeverages
+82
Fodmaps
300K–600K
4%
Mature
PantrySupplements
+28
Magnesium Glycinate
1.5M–2.5M
4%
Mature
SupplementsBeverages
+46
Ashwagandha Gummies
100K–200K
12%
Declining
SupplementsBeverages
+34
Dog Raincoats
20K–60K
8%
Declining
Pet Care
+14
Magnesium Citrate
500K–800K
29%
Declining
SupplementsBeverages
+44
Peptide
1.5M–3M
25%
Declining
SupplementsPersonal Care+1
+18
1–18 of 18 keywords
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